Nabisco Online Privacy Notice
This Notice relates only to our online information collection and use
practices. At Nabisco we recognize that many consumers who visit our web sites are concerned
about any information they provide us on-line, and how we maintain and use this information.
To address these concerns and to demonstrate our commitment to privacy, especially for children
who visit our sites, we have developed and implemented this Privacy Notice for our domestic
(i.e., U.S.) company. This Notice
relates only to our online information collection and use practices. As this notice may change from
time to time, we encourage you to periodically check it.
In short, we do the following:
We only collect personally identifiable information that you voluntarily and knowingly provide us Tell me more;
We use the information that you provide us only for the purpose(s) for which you specifically provided it or for specific additional purposes for which we receive your prior consent Tell me more;
We do not share any information you provide us with anyone outside of Nabisco and its parent
company, Kraft Foods Global, Inc., except for suppliers who assist us in maintaining and managing the activities on our sites.
These suppliers are legally obligated to maintain the
confidentiality of any information we provide them, including your information
Tell me more;
For our sites that appeal to children under 13, we follow the collection and parental
notification requirements of the Children’s On-Line Privacy Protection Act
Tell me more;
We may use a technology called “cookies” to enhance your experience on our sites Tell me more;
We employ appropriate security measures to protect the loss, misuse and alteration of any information
you provide us Tell me more; and
We provide you with choice and control over the collection and
use of any personally identifiable information that you provide us on-line, and
a means for updating, correcting or removing this information Tell me more;
What follows is a more detailed explanation of our notice in each of these
areas.
General
We only collect personally identifiable information on a voluntary basis.
We do not require that you provide this information to gain access to
our sites, and we do not require you to disclose more information than is
reasonably needed to participate in an activity on our sites. We collect personally identifiable
information primarily to e-mail updates and news, for entry into promotions and
to notify subsequent winners, to send out brochures, etc. via regular mail to
subscribers, and to respond to your questions or suggestions. We do not sell any information we gather at
our web sites to anyone outside of Nabisco and its parent
company, Kraft Foods Global, Inc.. We do not transfer or disclose any information we gather at our web
sites to anyone outside of Nabisco and its parent
company, Kraft Foods Global, Inc., without your prior consent, except (1) in
cases where we believe in good faith that we have a legal obligation to
disclose such information, and (2) to certain suppliers that assist Nabisco in
maintaining and managing the activities on its web sites, including, for
example, fulfillment of prizes awarded in connection with an online game. Please be assured that these suppliers are
legally obligated to maintain the confidentiality of this information and do
not acquire any rights to use your information for their own benefit. We may share non-identifiable aggregate
information about our users (for example, the % of male and female visitors to
our sites) with advertisers, business partners, sponsors, and other third
parties in an effort to customize or enhance the content and advertising on our
sites for our users.
We do reserve the right, in
connection with the potential sale or transfer of the interests of Nabisco and
its subsidiaries and affiliates, to sell or transfer your information
(including but not limited to your address, name, age, gender, zip code, state,
and country of residency and other information that your provide through other
communications) to a third party entity that (1) concentrates its business in a
similar practice or service, (2) agrees to be Nabisco’s successor in interest
with regard to the maintenance and protection of the information collected, and
(3) agrees to the obligations of this privacy notice.
Polls & Surveys
We periodically conduct polls and surveys on our sites. The information we collect from these polls and surveys is only for Nabisco’s
use. If sample answers to polls or surveys are posted on one of our web sites, no identifiable information is
included.
Promotions
Our sites frequently include notices for contests and sweepstakes that we are conducting. For those contests and sweepstakes where we
permit you to enter electronically, we will use the information that you
provide us only for the purposes of conducting the promotion (e.g., to contact
you if you are a winner). We do not share this information with anyone outside of Nabisco except for suppliers who
assist us in conducting the promotion and who are legally obligated to maintain
the confidentiality of any information we provide them. Once the promotion has ended, the
information you provide us is deleted after a reasonable period of time.
In communicating directly with
children over the Internet, we recognize the unique issues raised about the
protection of their privacy. Our web sites that appeal to children, such as www.candystand.com and www.NabiscoWorld.com,
are designed to comply with the requirements of the Children’s Online Privacy
Protection Act (COPPA) and Children's Advertising Review Unit (CARU) guidelines
for web sites gathering personally identifiable information from children under
13. Consistent with these requirements and guidelines, we do NOT:
collect,use or disclose on-line contact information from children except in connection
with on-line promotions,discussed more fully below. Without prior parental consent, such on-line contact information will only
be used to respond directly to the child's request and will not be used for
other purposes;
collect personally identifiable off-line contact
information unless for purposes of awarding prizes and only then with prior
parental consent;
distribute to third parties any personally identifiable
information;
enable children to publicly post or otherwise distribute
personally identifiable contact information without prior parental consent; or
entice children by the prospect of a special game, prize
or other activity, to divulge more information than is needed to participate in
the activity.
We do offer promotions (e.g., contests, sweepstakes) on
our web sites that appeal to children. In those cases where children under the age of 13 are allowed to participate, the child is instructed to
first obtain his/her parent’s or legal guardian’s consent to participate and to
enter the email address of his/her parent or guardian. If the game or contest involves the posting
of screen names of the high scorers, we only allow high scorers who are under
13 to select a generic screen name from a list that has been developed in
advance so as to prevent the disclosure of any personally identifiable
information. If a child under 13 is selected as a prize-winner, an e-mail is sent to the parent or guardian. This
e-mail contains a form that requests the child’s complete name and address and
a parental permission form. For the child to receive the prize, the parent or guardian must first fill out and sign
the form and then mail or fax it to the address or number indicated on the
form. We do not use the information collected on the form for any purpose other than the completion of the
promotion, and we do not share the information with anyone outside of Nabisco
(other than suppliers, as explained above). We delete both the child’s and the parent’s personally
identifiable information from our databases after a reasonable period of time
once the promotion has ended.
We may permit a child to send us an e-mail or send an e-mail to a friend through our sites. We will respond to or deliver the e-mail, as
the case may be, but we do not store the names, addresses, or the e-mails in our
operational database, nor do we share this information with any third parties.
As a parent, you can always ask to review any personal information about your child that we may have
collected at one of our sites, have us delete this information (if we still
have the information in our databases), and/or instruct us not to collect or
use your child’s information in the future. If you are a parent and wish to exercise this right, simply
Contact Us.
Like many companies, we may
use a technology called “cookies” to enhance your experience on our sites. The cookies Nabisco uses do not contain any
personally identifiable information and can not profile your system or collect
information from your hard drive. You are not identified by name or e-mail
address, just by a unique string of numbers that we assign the first time you
come to our site.
We employ appropriate security
measures to protect the loss, misuse and alteration of the information under
our control. For our nabiscogifts.com
site, we employ Secure Sockets Layer (SSL) software, which encrypts information
you input, as an additional security measure. However, as no on-line data transmission can be guaranteed to be totally
secure, we (like all web sites) cannot warrant or guarantee 100% security of
any information you transmit to us at our web sites.
Choice/Opt-In
Our sites provide you the opportunity to opt-in to receive communications from us, as described at each
opt-in opportunity. Further, when you receive the requested communication, you are given the opportunity to
unsubscribe from receiving any future communications or to change your
information.
Control
You can always ask to review
any personal information that we may have collected from you at one of our web
sites, have us update, correct or delete this information (if we still have the
information in our databases), and/or instruct us not to use this information
in the future. If you wish to exercise
this right, simply
Contact Us.
Links To Other Sites
We do our best to make sure
that every link on our web sites sends you and/or your child to a safe place on
the Internet. However, web sites and
addresses change quickly, and we can't always guarantee the content of every
site for which we provide a link.
Updates To This Privacy Notice
We may change or update portions of this Privacy Notice at any time and without prior notice to you.
Please check back from time to time so you are aware of any changes or updates to the notice. We will
indicate the notice’s effective date on the first page of the notice.
How To Contact Us
If you have any questions or
concerns about our Privacy Notice or your dealings with this web site, you can contact us at:
Kraft Foods Global, Inc.
1 Kraft Court
Glenview, IL 60025
Attention: Legal Department
1-800-543-5335 (9 a.m. to 5 p.m. Eastern Time, Monday through Friday)
